Privacy policy

Overview

This Privacy Policy describes how Acalora ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from Acalora.com (the "Site").

Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. This may include:

  • Order information: name, billing and shipping address, email address, phone number (if provided), and payment details (processed securely through Shopify and our payment providers — we do not store full card numbers)
  • Device and usage information: IP address, browser type, time zone, and information about how you interact with the Site
  • Account information: if you create an account, your login credentials and order history

How We Use Your Information

We use the information we collect to:

  • Fulfill orders, process payments, and communicate with you about your purchase
  • Provide customer support
  • Improve and optimize our Site
  • Detect and prevent fraud
  • Advertise and market our products, including through the tools described below

Cookies

Cookies are small data files placed on your device that allow us and our partners to recognize your browser and remember certain information. We use cookies to keep the Site functioning, understand how visitors use the Site, and support our advertising efforts.

Google Ads, Analytics & Remarketing

We advertise primarily through Google Ads. As part of this, we use Google Ads and Google Analytics tools, including remarketing and conversion tracking, which use cookies to:

  • Measure the performance of our ads and understand which pages lead to a purchase
  • Show you ads for Acalora on other websites and platforms (including Google's ad network) based on pages you've visited on our Site

Google may collect and use data from these cookies in accordance with its own privacy policy. You can learn more about how Google uses information from sites that use its services, and control the ads you see, at Google's Ads Privacy & Terms. You can opt out of personalized advertising by visiting Google Ads Settings, or opt out of many third-party ad networks at once via the Network Advertising Initiative opt-out page.

How We Share Your Information

We share information with third parties who help us operate the Site and fulfill orders, including:

  • Shopify, which powers our online store and processes and stores your order information
  • Payment processors, to securely process your payment
  • Shipping carriers (USPS, UPS, FedEx, DHL), to deliver your order
  • Google, for advertising, analytics, and remarketing as described above

We do not sell your personal information to third parties for their own marketing purposes.

Data Retention

We retain your order information for as long as necessary to fulfill the order and for legitimate business or legal purposes, such as tax, accounting, and fraud prevention.

Your Rights & Choices

You can opt out of marketing emails at any time using the unsubscribe link in any email we send. You can manage or disable cookies through your browser settings, and manage Google's ad personalization through the links above.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request access to, deletion of, or details about the personal information we've collected about you. To exercise these rights, contact us using the information below.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Data Security

We use reasonable administrative and technical safeguards to protect your personal information, including processing payments through Shopify's PCI DSS–compliant, SSL-encrypted checkout.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices. Any changes will be posted on this page.

Contact Information

Acalora
9 Mayfield Road
Thornton Heath
England
CR7 6DN
United Kingdom

Company Name: ECOM FUSION ADS & CONSULTANCY LTD
Company Registration Number: 16044289

Email: support@acalora.com

Customer Service Hours: Monday–Friday: 9:00 AM–5:00 PM (PST)
Customer service responds within 24 hours on business days.